Nothing says “big player” as much as showcasing your organization as a leading business during a major convention or trade show. You can make a splash by having your brand displayed in prominent locations throughout the Strip, convention and tourist corridor.

In this instance, PyTown Marketing worked with Veeam. They were exhibitors at eight different tradeshows relevant to their industry. During each show, they purchased advertising within the convention space as well as outside reaching a larger audience. Their message was purely branding and reached the core decision makers during the flights/conventions.

Beginning at the airport, they ran digital boards throughout, had high-frequency digital billboards on Tropicana as the consumer left the McCarran International Airport, then hit them again on the Strip with high-impact digital signage. Their message was tracked on social media, through word of mouth at the exhibition space, and through deals outside of the exhibition space increasing overall sales.